Kate Spade New York, beloved brand of all things cheerful and ladylike, will launch ‘Kate Spade Saturday,’ its lower-priced line targeted at 25-35 year olds, this spring. CEO Craig Levitt says the new brand will be an extension of the old, as it’s “born from the core values of Kate Spade New York, but is realized in a new and exciting way for his younger customer.” Much like the iconic brand, Kate Spade Saturday will include clothing (dresses, outerwear, swim), as well as accessories (jewelry, bags, eyewear, beauty products, shoes, etc.) and small home furnishings. The collection is all around half the price of Kate Spade New York (averaging from about $30 to $130), and is a more casual approach for the designer, including attire appropriate for work, as well as the more laid back weekend and after work hours. Judging from the sneak peak, Spade’s eponymous bold textiles are in place, as are the bright, and retro-tinged accessories. Items will only be available through the website and in Kate Spade Saturday stores (in Japan and Brazil) starting this March.
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Informative interview on the brand’s launch with Kyle Andrew, the Senior Vice President Brand Director of Kate Spade New York, here.
Images courtesy of Luckymag.com