Prabal Gurung for Target

An image from collection's ad campaign, featuring actress Olivia Thirlby.

An image from the collection’s ad campaign, featuring actress Olivia Thirlby.

Prabal Gurung has had a good year.  Not only have his designs have been featured on Hollywood’s elite (who could forget the gold dress Jennifer Lawrence wore to the Hunger Games premiere?), but also on style setters like Kate Middleton, whose current influence on fashion trends amongst the general public may be unparalleled.  Gurung’s line for Target will be available February 10th, marking yet another highly anticipated, and affordable, designer collaboration for the brand.

In an interview with Teen Vogue, Gurung likened his collection to a young woman looking through an old journal detailing a romantic relationship of hers: “The whole idea of going through the ups and downs of a relationship, all the possible emotions-I think that’s the most beautiful thing.” With clothes and accessories ranging from $13-$200, the collection is blossoming with blooms, neons, and high hemlines-the perfect pick-me-up for those winter doldrums.

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Photos courtesy of


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