Boo George may be a mere 32, but can already count i-D, British Vogue, Barneys, and Louis Vuitton among his gaggle of high profile clients. While attending university in England, George, influenced by the work of Jean Gaumy, set out on a trawler on the North Sea to photograph fisherman on a borrowed Pentax 6X7 camera. Post-graduation, George followed the suggestion of a college lecturer and went in search of assistant work in London, eventually landing positions with the likes of Bruce Weber, Phil Poynter, and Julian Broad. After the completion of this assistant work, including photographing Brad Pitt in Namibia under Broad, George fell into portraiture and took on his first money job capturing diamond miners in Zambia. Although his current focus is primarily on fashion photography, his passion for warzone photography lends his work a photojournalistic (and gritty) touch that contrasts with much of the cookie-cutter work of the industry (this past January he won “The Shot,” W‘s first ever photography talent competition). With clients including the most in demand stars of the modern age, ranging from Gary Oldman to One Direction, George’s continued use of Middle America and other, somewhat primitive backgrounds, strips his subjects of their glossy veneers, exposing another, more relatable angle of the subject.