Emerson Fry has got working girl staples down pat. Since launching the apparel portion of her brand in August 2010, her pieces have remained timeless and, while trendy, not in threat of being shelved the following year. Although only select items are currently available for preview (launches 9/10), our first glimpse shows a collection suitable for both work and play, with many pieces lounge-approved for weekend wear. While “office appropriate” often screams boxy and conservative (let’s reminisce back to those suit and skirt combos a la Ally McBeal), Fry’s collection is proper enough for more conservative settings, but with slightly daring details (slits down the middle of otherwise demure dresses) for a chic touch. If you’d like, check out the entire preview here, and sign up for early access to the collection here.
Emerson Fry F/W 2013