J.Crew’s Beauty Secret Revealed


I’m in continual amazement of J.Crew and their output of gorgeous editorial content. From styling to art direction, their catalogs and advertisements have an incredibly detailed and timeless quality that speaks to the essence the of the brand. The pared down beauty of the models, who seem to wear only concealer and a swipe of blush, has often been replicated and lusted after (myself included). Recently, J.Crew has outed their secret, revealing Rose Marie Swift, a top makeup artist now also known as the founder of RMS Beauty, as the source behind the healthy, glowing complexions of J.Crew’s models. Not only are Swift’s products organic and actually healthy for your skin, but better yet, she has divulged exactly how to replicate the look. To apply the Living Luminizer, the secret to that lit-from-within glow,  “Dab along the cheekbones, brow line and the bow of the lips,” she says. “It also looks great at the center of the lid and corners of the eyes, giving a beautiful reflective glow to the eyes.” She suggests adding the brand’s lip2cheek for a touch of color.




A few of the brand’s glowy models


All photos courtesy of J.Crew and RMS Beauty.


One comment

  1. Barbara · · Reply

    Very nice article. RMS is new to me, where can I find it?

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