Reformation Debuts Affordable Line, ‘Obvious’

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Reformation is one of those “cool girl” brands with clothing that’s not identifiable in a way like an American Apparel or J.Crew, but with pieces women (including fans Taylor Swift and Lena Dunham) can mix and match and really make their own. I’m always combing through their newsletters featuring new arrivals to the store, yet typically from afar, as they’re simply out of my price range. Imagine my excitement today upon receiving word of the brand’s newest venture, an affordably priced line titled “Obvious,” ranging from $28 to $178, with versions of their signature Jane Birkin-esque flowy dresses and thin knits. I quickly added this tongue-in-cheek tee in black (above) to my shopping cart, which is already selling out! Below are a few pieces from the line I have my eye on :)

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  1. Love the plain nature of the shirt!

    1. Yes! Reformation’s last for years.

  2. I love this post!


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